As this generation continues to evolve, we become more involved with social media. For example, you may have a, and a account, and be heavily involved in using all three, but the constant switching between sites, logins, and conversations can get very tedious. Luckily, there's a way to put all of these accounts into one beautiful, fluid interface that keeps you aware of what's going on in all of your new feeds, while providing some exciting new tools to make the social media experience even better.
SproutSocial is a social media management tool for Mac users to discover new customers and expand their social media reach. The application addresses the four main areas of social media success: monitoring, engagement, measurement, and growth.
This program started, but had some competition with another company called that they later bought out. Since then, Hootsuite has changed quite a bit. Most changes were for the better, but they also ditched their desktop applications and stuck with a and web-only interface. Today, we are going to change that. Setting Up Hootsuite Before we begin, know that Hootsuite offers. Free - Allows up to three social media accounts.
Pro - Allows up to 100. Enterprise - For business or government agencies Three social media accounts is more than enough for me, but if you're a heavy user on a large amount of websites, $9 a month could help you manage up to 100. Now that we understand the plans, let's move on. Step 1: Sign Up for Hootsuite Go to and sign up for an account. The process only requires that you sign in with one of your social media accounts. If you're signing in with an account not on that list (Twitter, Facebook, Google+), click the option right below the three buttons to 'create a new account.'
Latest update: 1st January 2019 If you are on the internet, you are likely to have a social media account as well! That is how spectacular the rise has been with regard to the use of by users around the globe. Whether it is individuals, professionals or businesses, most have a significant presence on social media sites. In fact, you are likely to come across a similar set of individuals and businesses on more than one social networking websites, including Facebook, Twitter, Instagram, LinkedIn and Google+. And, therein lies the difficult part! Most people or businesses create their profiles or pages on multiple social networks, but fail to manage the posts, updates or even analytics.
This fuels the need to have efficient social media management (SMM) tools that make it easy for you to handle one or more social media profiles. In this age of the mobile revolution, most people access social media on the go and, hence, these popular tools empower you to achieve the same by scheduling your posts and managing them from a single dashboard (in most cases). Importantly, these tools also assist you in achieving more traffic to get more likes or followers. And, for businesses, it triggers a good number of leads that have the potential to convert into sales or customers.
So, what are the top Social media marketing tools? Let us take a look at some of these tools by considering their features as well as advantages and disadvantages. The objective is to understand which ones fulfil your Social media marketing requirements in the best possible way. Sendible is an up and coming SMM ( Social media marketing ) tool suite with an excellent user interface. It’s is a fully integrated social media productivity tool and in my opinion, one of the best on the market.
With Sendible you get 20 integrations with the top social media networks, blogs, social sharing sites. You can even hook it up to Slack, which makes communicating with other members of your content marketing team an absolute breeze.
Sendible is a great weapon in the arsenal of a social media marketer / content marketer, as it helps you create content that get’s you and your client the traction you need as well as helping you keep your editorial calendar busy and active. This all-in-one tool helps you stay on top of the important stuff that appears on your social media profiles through its social inbox. You can track all your name or brand mentions and even immediately respond to any negative comments (from customers or readers) to establish a solid rapport and open a communication channel. It also provides marketing automation tools and social CRM to drive leads and target prospects for your business.
Moreover, you can get beautiful and well-detailed analytics reports that show how well your audience has been engaged with your social sites. Sendible has some awesome automation tools such as automatic replies set ups to tweets or DM’s, retweets and welcome messages. They’ve also developed an, which I must say is so much better than Hootsuite’s Instagram tool. It will automatically set out to search for posts with a specific hashtag and likes them.
You can also set it to automatically follow the profile of the post and unfollow them if they don’t follow you back in 24 hours! Pricing & Plans. Micro – $29 per month, 1 user and 12 services.
Lite – $49 per month, 1 user and 20 services. Advanced – $199 per month, 4 users and 100 services. Pro – $499 per month, 10 users and 300 services. White Label – fully customized dashboard with API access, contact for pricing Pros. Integration with all major social media sites like Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest as well as like Medium, WordPress and Blogger.com. Easy to manage multiple social profiles.
RSS Feed poster, content suggestions, in-built content library and easy access to the design tool, Canva. Bulk-scheduling content with images via uploading a CSV file. A good selection on automation tools. Visually stunning and accurate reporting.
User permissions and team workflows are easy to set up. Ideal for social media manager / social media exec. Mobile app available for iOS and Android. Cons. No free plan. They do however have a.
Geographic keyword monitoring isn’t spot on in terms of accuracy, so take with a pinch of salt. Top Clients Toyota, The Irish Times, Sony Music, Zynga, BBC Worldwide and so on. Read our latest. Social Booster is another highly comprehensive SMM solution that makes SMM really easy.
It automates the process of posting updates by scheduling them in advance (you can even schedule them weeks and months prior to the day that you want the posts to be published) and keeping your social media presence active, even while you are offline. It also gives you access to a single dashboard that you can use to manage your multiple social media accounts and remain engaged with your audience at all times. Moreover, you can get a complete insight into the performance of your social media activities and campaigns, which helps you develop a sound understanding of your audience. And, you can get these reports on demand. For businesses, Social Booster also enables you to create a workflow from the dashboard for your team members, which will increase your overall business productivity. It also helps your business increase its reach through increased usage of social media, without spending additional time for the same.
Plans & Pricing It offers a free account, with no credit card information required to sign up for the same. When you sign up for this free account, you can select one of two categories: Business & Personal or Social Media Agency (for agencies or companies that handle the social media accounts of multiple clients). The four different plans offered are Personal, Toolbox, Pro and Enterprise, with prices starting at £7.16 per month (annual subscription) or £8.95 per month (monthly subscription).
Pros. It supports Facebook, Twitter, Instagram, LinkedIn, YouTube and more. It is suitable for businesses of any size (small to large). It offers 500 Twitter followers for free. It provides 24×7 customer support for all your queries and issues. You get the ability to run ad campaigns for your social media accounts right from the Social Booster dashboard. Cons.
There is no support for Google+. No details about the pricing of the paid plans are shared on the official Social Booster website. You only get to check the pricing after you have logged in or signed up with your free account.
This is a smart SMM tool that helps you achieve consistent scheduling of your posts to your different social media accounts. You can quickly add articles, videos, photos and other content to the queue, even while you are on the move, and then stagger the posting times, as per your convenience. This is possible by using the different Buffer mobile apps and browser extensions. You can also get valuable insight and analytics about the traffic drawn to your social media content with the Buffer app. Plans & Pricing For individuals, it offers a free plan and the Awesome plan (starting at $10.00). For businesses, it offers small, medium and large plans, with prices starting at $99.00 and reaching $399.00. It also offers an enterprise plan, starting at $899.00 per month.
Pros. It supports Facebook, LinkedIn, Twitter, Google+, Pinterest and more. It provides a virtual queue to push through the content via staggered posting times throughout the day. In other words, you can schedule content across all the social media sites, without having to individually schedule them. It gives you the ability to create your own content (images), using Pablo for social media sites.
Cons. It does not support Instagram. This is one of the most popular SMM tools to schedule campaigns across various social networking platforms as well as measure or track the campaign results via its simple web-based dashboard. It allows you to schedule messages and tweets, track conversations, manage unlimited social media profiles, view Google Analytics and even offers Facebook insights integration.
Displays all your social media accounts in multiple streams and provides good team collaboration features that can boost the overall productivity of your business. It also gives you access to about six social media marketing online courses, along with the option to get certified in SMM.
Read more in my. Plans & Pricing You can avail Hootsuite’s free plan, Hootsuite Pro plan (with a 30-days free trial and the pricing starting at around $9.00 per month) or even the enterprise plan. Pros. It supports Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube and more. This web-based tool does not need any software to be installed on your system. It gives you the ability to manage multiple social media profiles from a single dashboard, without having to log in to each of those sites separately. It extends support for the management of multiple YouTube accounts from its dashboard, apart from enabling you to schedule different video posts to your profiles.
The Hootsuite mobile apps are available for Android and iOS. Cons. You can only add three social media profiles with the free account.
Only a limited number of URL shorteners (owl.li, ow.ly, htl.li and ht.ly) work with Hootsuite, for adding links to messages. Top Clients of Hootsuite DAVIDsTEA, Marketo, NYC, The Herschel and so on.